Premier Wealth Builders Blog

Essential real estate metrics

Master Real Estate Investing: The Ultimate REI Profit & MAO Formula Guide

September 08, 20261 min read

The Secret Formula for Calculating REI Profits

MAO Formula ( Maximum Allowable Offer): ARV x 70% minus repairs.

For investing, use the 70% rule to cap your purchase price. This reserves 30% for gross profit, holding costs, and closing fees. ARV = after repaired value which is the estimated market value after full renovation.

NOI (Net Operating Income): Income minusExpenses

Cap Rate: NOI divided by Property Value. Measures income strength of the asset

Cash on Cash: Annual Cashflow divided by Total Cash Invested x 100. Tracks cash return on investment

Criteria for a Good Investment For rental properties, evaluate these benchmarks to confirm profitability:

·1% Rule: Monthly gross rent should equal at least 1% of the total purchase price plus repairs (e.g., $2,000/mo rent for a $200,000 property).

·Cash-on-Cash Return: Aim for an 8%–12%+ annual cash return on the actual down payment and capital invested.

·Positive Net Cash Flow: Secure $200+ per door/month after subtracting mortgage, taxes, insurance, vacancy, maintenance, and property management fees.

·Location Fundamentals: Target areas with strong job growth, declining vacancy rates, and landlord-friendly laws.

A property is a good deal when your purchase price stays at or below the MAO while meeting your cash-flow and yield thresholds.

Plug your numbers into the Cashflow Analyzer right now to instantly uncover your true profits and lock in your Maximum Allowable Offer before someone else beats you to it!

premier wealth buildersreal estate investing formulasreal estate profit analysiscashon cash return
blog author image

Amy Yoshimitsu & Lois Threlkeld

We Started Investing in Real Estate in 2003. Own and manage 5 companies. Co-Founders of Premier Wealth Builders

Back to Blog

Sign Up For Newsletter

Exclusive Real Estate & Asset Protection Tips to Save Time and Boost Profits

I confirm that I want to receive confirmations for this Event. You may receive emails for future events/classes, newsletters, and promotional emails from Premier Wealth Builders using the contact info provided. If at any time, you no longer wish to receive any emails you will of course, have the option to unsubscribe.

Real Estate Investors Since 2003

Own & Manage 5 Companies

Disclaimer: The information on PremierWealthBuilders.com is for general informational purposes only and does not constitute legal, financial, or investment advice. We make no guarantees regarding income or performance, as individual success depends solely on personal effort and due diligence. By using this site, you accept that we are not liable for any losses or decisions made based on this content. This site may contain affiliate links. If you choose to purchase after clicking a link, I may receive commission at no extra cost to you.

Connect With Us

10736 Jefferson Blvd #798

Culver City CA 90230

888-952-2744

[email protected]

Copyright 2026. Premier Wealth Builders

All Rights Reserved.